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paula borra

Hello! I'm Paula (     ) a multidisciplinary  designer. I approach new projects with enthusiasm and a playful, holistic vision of interaction.
Here's a little bit about me

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copenhagen

Projects

UX / APP DESIGN / BRANDING

2025

BRANDING / LOGO DESIGN

2025

UX/UI / MOTION

2025/24

BRANDING / LOGO DESIGN

2024

Scratcher  
Product Marketing & Visual Communication

At Scratcher my role is to design graphic elements that improve the platform's interface and make it more intuitive for users. This includes the layout and design of the website, ensuring users can navigate it intuitively. I also create content for social media, customer communications and internal communications, acting as a bridge between the customer service team, the developers and the marketing team.

Freelance  
Strategic Branding & Visual Identity

As a freelancer, I have had the privilege of collaborating extensively on the development and execution of projects for a creative studio and an online jewellery brand. I focused not only on the technical side of things, but also on providing a strategic vision that aligned business objectives with end-user needs.

Bed's  
Product Marketing & Reteil Design

During my time at Bed's, I played a hybrid and strategic role, focusing on the physical expansion of the brand and the unification of its digital presence. My job was to ensure that the customer experience was exceptional, whether it took place on a busy street in-store or online.

2023/2024

2024-CURRENT

2025-CURRENT

EDUCATION

BS  
Industrial Design Engeneering and
Product Development
University of Zaragoza, Spain
MA  
Product Design
Jönköping University, Sweden

2019/2023

2022/2023

Curriculum Vitae

WORK

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