Scratcher 3.0 marks the next level of gamification marketing. With a bold new look, we’re reimagining how the platform comes to life—building campaigns that engage, inspire, and convert. The launch extends beyond the product itself, with a fresh digital presence across the website and social media, turning every touchpoint into an invitation to play.
This video presentation was produced to offer a comprehensive look at the new features and the reimagined platform. Its purpose is to engage our community of existing users and welcome new and future creators by demonstrating how these exciting updates will transform their experience.
Pre-launch content
The goal here is to create a sense of mystery and urgency, and to get people invested in the new platform before it's even available.
Launch content
The goal on launch day is to create a coordinated blitz of content that generates significant interest and drives people to the new platform.
