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Scratcher
UI/UX
Animation
Branding
Scratcher 3.0 marks the next level of gamification marketing. With a bold new look, we’re reimagining how the platform comes to life—building campaigns that engage, inspire, and convert. The launch extends beyond the product itself, with a fresh digital presence across the website and social media, turning every touchpoint into an invitation to play.
Scratcher 3.0
This video presentation was produced to offer a comprehensive look at the new features and the reimagined platform. Its purpose is to engage our community of existing users and welcome new and future creators by demonstrating how these exciting updates will transform their experience.
Pre-launch content
The goal here is to create a sense of mystery and urgency, and to get people invested in the new platform before it's even available.
First presentation: a brief preview of what is to come.
Our primary goal last month was to drive pre-registrations ahead of the launch
This is our last post and final call for customers to take advantage of a free trial.
Launch content
The goal on launch day is to create a coordinated blitz of content that generates significant interest and drives people to the new platform.
The purpose of this video is to demonstrate the benefits and advantages of the platform.
Use rewards to engage users with the new platform.
This was a LinkedIn post designed to direct customers to the website, where they were greeted by a gamified pop-up.
This is one of the videos showing the new features of the new platform.
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